Filtering
Newstrack Online has developed powerful filtering software that removes unwanted and problematic content. Once our system identifies relevant articles, the search results are processed by our proprietary AI-powered filtering software, where false positives are eliminated.
Eliminating these articles right at the beginning of the curation process, allows our analysts to spend more time evaluating articles that matter.
Our algorithms and prompts have been developed and fine-tuned over many years. Knowing what to eliminate and what to include is what makes our filtering software so powerful.
Analysis
We’ve worked hard to attract some of the industry’s most talented and experienced newshounds, each of whom is passionate about current affairs and keeping our clients up-to-date with the news that matters.
Our analysts leverage our advanced AI-driven curation software, combined with their own unique expertise, to curate news search results in line with your specific requirements.
Each article is put through a comprehensive analysis process, selecting and curating the most relevant news before streaming it through to your app, newsletter and online portal.
Keywords
A customised selection of keywords ensures that news content can be designed around your specific requirements.
With many years of experience, and having developed thousands of keywords covering most industries, we know how to find the news you need to know about.
We build our keywords using a combination of Boolean logic, proximity operators, location targeting, and semantic matching. Together, these uncover highly relevant business intelligence.
With our clever keyword combinations, we are capable of pinpointing articles that will assist you to keep your finger on the pulse and inform your strategy.
Management
What if there’s a new competitor in the market, a company changes its name, or a trending issue that has the potential to completely alter your keyword strategy?
At Newstrack Online we remain up-to-date with the latest news on your industry, clients, and competitors, as well as the climate within which you operate.
Along the way, our analysts proactively identify emerging topics and recommend new keywords for your selection. Empowered by our AI curation system, they leverage a detailed understanding of your content brief to fine-tune your configuration and keep your search results current.