Strategy
At Newstrack Online we take the time to listen. By understanding what you’d like to achieve with your news monitoring project, we’re better able to develop a strategy unique to your requirements.
This begins with a confidential in-depth discussion about your areas of interest, so that our analysts can precisely develop your keyword selection and manage your news content.
Having collaborated with leading multinational companies since 2006, we have the experience to deliver valuable and trusted insights. We’re also able to deliver cost-effective results.
Implementation
How does it all work? The search strategy behind each keyword is rooted in the content brief, which is the basis for our precise configuration of each keyword.
We use a trio of search operators – Boolean Logic, Proximity Operators and Location Targeting – to accurately target important articles.
Then, your app, newsletter and online portal are meticulously designed to incorporate your corporate identity, so that your branding is precisely incorporated.
After this, you’re able to fully evaluate the project at the trial stage, where you can make final changes to the keywords and the design before launch.